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Click!: The Amazing Story of India's E-Commerce Boom
Jagmohan Bhanver
Komal Bhanver
Classification : Business, Management & Economics
Pub Date : Jun 15, 2016
Imprint : Hachette India
Page Extent : 288
Binding : HB
ISBN : 9789351950271
Price : 499

About the book

A sharp study of the evolution of the e-commerce sector in India and how it is reshaping the way we do business

Whether we're hailing a cab or ordering food, buying groceries or shopping for clothes, booking a hotel or finding the right doctor - our lives today are lived online. For a population with severe trust issues with online payments, Indian consumers have embraced ecommerce with phenomenal enthusiasm in the past few years. In turn,  an incredible number of e-commerce companies operate here today, the more successful among them disrupting business paradigms and changing the way products and services are bought, sold and consumed in the country.

Just how has this transformation come about? Through the stories of eight players that have experienced the incredible highs and lows that the industry has witnessed - Flipkart, Snapdeal, MakeMyTrip, Pepperfry, Just Dial, redBus, InMobi, Paytm –this book unravels the incredible story of the evolution of e-commerce in India.

Taking into account the recent rumblings that have shaken the industry - from competitive pricing and discount wars to devaluation of former star companies to new and stringent government regulations - Click! provides a long view of where the industry is headed and presents an incisive vision of it that is both inspirational and cautionary.


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Jagmohan Bhanver

Jagmohan Bhanver has handled national and international roles in three of the largest banks in India. He is an execut...(+)

Komal Bhanver

A management graduate, Komal Bhanver began her career in the IT industry. After working for almost a decade, she decided to take a sabbatical to raise her child...(+)