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BOOK OF THE MONTH
THE SILENT PATIENT
Alex Michaelides
399
I love him so totally, completely, sometimes it threatens to overwhelm me. Sometimes...(+)
Author Spotlight
Aditya Iyengar writes novels, screenplays and poetry. His previous books include the critically acclaimed ...(+)
  Aditya Iyengar  
 
 
 
The Influential Mind
Tali Sharot

Classification : Psychology
Pub Date : Aug 31, 2017
Imprint : Abacus
Page Extent : 256
Binding : PB
ISBN : 9780349140636
Price : 499

About the book

'Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others - and what we can do about it' Adam Grant, New York Times bestselling author of Originals and Give and Take

'The Influential Mind will make you gasp with surprise - and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic' Cass R. Sunstein, bestselling co-author of Nudge

A cutting-edge, research-based inquiry into how we influence those around us, and how understanding the brain can help us change minds for the better.

Part of our daily job as humans is to influence others; we teach our children, guide our patients, advise our clients, help our friends and inform our online followers. We do this because we each have unique experiences and knowledge that others may not. But how good are we at this role? It turns out we systematically fall back on suboptimal habits when trying to change other's beliefs and behaviors. Many of these instincts-from trying to scare people into action, to insisting the other is wrong or attempting to exert control-are ineffective, because they are incompatible with how the mind operates.

The principle idea of this book is that an attempt to change will be successful if it is well-matched with the core elements that govern how our brain works. Sharot unveils the hidden power of influence, good and bad, and enables us to identify instances in which we fall prey to delusions. The book will search deep below the surface-relying on the latest research in neuroscience and psychology-to provide new insight into human behavior.


Read Review   Want to write a review?
This book not only a primer on persuasion; it is far more valuable than that. It explains why so many of our well-meaning attempts to change people's minds can backfire so badly. Trump haters take note
This brilliant and timely book is essential reading for anyone who wants an intelligent, principled guide to getting their ideas heard and their hopes fulfilled. If you follow Tali Sharot's scientifically-backed guidance, you'll become one of those great communicators and changemakers that everyone raves about - persuasive and inspirational in equal measure
Take it from a leading neuroscientist: every day, we all miss opportunities to influence others. This timely, intriguing book explains why it's so difficult to shift the attitudes and actions of others - and what we can do about it
The Influential Mind will make you gasp with surprise - and laugh with recognition. Many of our most cherished beliefs about how to influence others turn out to be wrong; Sharot sets them right. Packed with practical insights, this profound book will change your life. An instant classic
     
Tali Sharot
Tali Sharot is a neuroscientist. She is the author of The Optimism Bias, the director of the Affective Brain Lab at University College London and a Wellcome Trust Fellow. Tali's papers on the n...(+)