Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks misleads and influences the buyer?
Look in detail at the industry the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels quotes and statistics give an informed insight into the discussion and encourage lively debate.
The Ethical Debates series confronts contentious issues affecting people in the 21st century.
>Jen Green (Author) Jen Green received a doctorate from the University of Sussex (Dept of English and American Studies) in 1982. She worked in publishing for 15 years and is now a full-time writer, who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award. Lia Visirin (Illustrator) Lia was born in a small town in Transylvania, Romania, where she now lives with her husband and lots of house plants. She has a BA in traditional graphic arts, but she is a self taught children's books illustrator. She discovered her passion for children's illustrations very early on. Later, she started working on children's magazines with a local publishing house and knew she wanted to continue on this route. Presently, she works with renowned publishers from all over the world like Walker Books , Usborne, Harper Collins and many more. Lia gets inspiration from nature, old photographs and childhood memories. Her style has beautiful color palettes and lots of details, which transform into wonderfully whimsical illustrations.
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