Hachette India

The Work Smarter Guide To Sales: The 5-Week Shortcut To Superb Sales Performance:The 5-Week Shortcut To Superb Sales Performance

Maria Morozova-Duthoit

David Kean

Some people are born with a natural 'go-get-'em' approach. For most of us, however, selling does not come naturally. This book demystifies the art of getting people to buy - whether it is as simple as convincing your friends to agree to your restaurant recommendation, or as complex as getting people to buy your million- dollar proposal at work. The book is a toolkit for self-exploration, analysis, learning and action plan development framed in a 5-week programme for building your unique sales self. Setting a clear objective for every week, it takes the reader through a simple 5-step programme: - Setting the foundation: the main principles of sales - Rational aspects of sales - Emotional aspects of sales - Connecting the dots: closuring and continuation of the sales cycle - Creating your personalised action plan and toolbox with aide memoires, frameworks and life hacks to use every day Each chapter concludes with a summary of do's and don'ts. The last chapter includes practical tools for analysing and planning your own self-development and business development. It will accelerate your understanding of and ability to sell by raising both your self-awareness and selling self-confidence. The 'Work Smarter' series: Our books provide shortcuts, tips and life-hacks for the development of essential business skills. The books bring together accomplished industry experts who have learned their trades at the coalface. They teach the skills ambitious businesspeople need in order to tip the playing field in their favour. It is the pirate equivalent of business advice; the antidote to conventional wisdom; 'smarter' practice over 'best practice'.

Maria Morozova-Duthoit

Maria Morozova-Duthoit (Author) Maria Morozova-Duthoit brings a blend of sales expertise and marketing wisdom honed over two decades of leadership in deal-making and client relationships. Her strategic acumen has been pivotal at top advertising agencies like Leo Burnett, McCann Erickson and BBDO, helping world-famous brands achieve new levels of success. At Google, Maria led advertising sales teams working on the company's largest clients, fuelling exponential growth across multi-million-dollar accounts and fostering lasting client relationships. Now, as Managing Partner at Catalyst, she focuses on consulting, sales training and executive coaching, specialising in building super teams and driving commercial results. With an International Executive MBA from HEC Paris, her insights into business dynamics are penetrating and actionable. Passionate about revealing untapped potential of businesses and people, Maria is widely recognised by clients and colleagues for catalysing profound change in those organisations she leads. David Kean (Author) David Kean is an author, keynote speaker, entrepreneur and energiser. For over three decades, tens of thousands of business people all over the world have enjoyed the excitement and energy of David's events on personal performance and persuasion, pitching, sales, negotiation and leadership. David has helped leaders in businesses to win millions in new revenues and extract the highest performance from themselves and their teams. Clients have described David's work with them as 'game-changing' - even 'life-changing'. David is co-founder of the management consultancy Catalyst. Catalyst help change the way organisations think, align, communicate and take action around the issue of business growth and work with both start ups and multinationals across multiple industries from fashion and technology to automotive and professional services.

David Kean

David Kean (Author)
David Kean is an entrepreneur keynote speaker and writer. He specialises in business development and communication and was described by British Airways Business Life magazine as 'the best pitch coach around'. He advises many boards and CEOs and has been a visiting speaker at Warwick and Durham Business Schools. He teaches creative writing to children at the Ahead Creative School and the art of persuasion at the business writing school Forthwrite he set up with a top journalist and editor. He is married to a Russian and has four children.

Louisa Clarke (Author)
Louisa Clarke works with leaders and high performing teams for some of the world's best companies. An experienced facilitator and qualified coach with an outstanding new business track record Louisa is a Partner at The Caffeine Partnership - a strategic consultancy that delivers brand-led growth. She regularly coaches consults and trains on how to improve personal impact & influence prospect for new business more effectively pitch to win and how to grow more business from your existing clients. A former Great Britain junior international rower and current masters rower she brings a competitive track record to motivate people under pressure understanding the power of teamwork and what's required to win.