img

The Optimism Bias

Tali Sharot

Winner of the British Psychological Society Book Award for Popular Psychology

Psychologists have long been aware that most people tend to maintain an irrationally positive outlook on life. In fact, optimism may be crucial to our existence. Tali Sharot's original cognitive research demonstrates in surprising ways the biological basis for optimism. In this fascinating exploration, she takes an in-depth, clarifying look at how the brain generates hope and what happens when it fails; how the brains of optimists and pessimists differ; why we are terrible at predicting what will make us happy; how anticipation and dread affect us; and how our optimistic illusions affect our financial, professional, and emotional decisions.

With its cutting-edge science and its wide-ranging and accessible narrative, The Optimism Bias provides us with startling new insight into how the workings of the brain create our hopes and dreams.

  • Classification : Popular Psychology
  • Pub Date : JAN 5, 2012
  • Imprint : Robinson
  • Page Extent : 272
  • Binding : PB
  • ISBN : 9781780332635
  • Price : INR 499
image

Tali Sharot

Tali Sharot's groundbreaking work at the intersection of behavioural economics, psychology and neuroscience has been used by businesses to improve leadership skills, rethink messaging and refine strategy. Sharot is known for explaining deep ideas about human behaviour in an accessible way and highlighting how those insights can be implemented in a range of fields including finance, marketing, health and public policy. Her books, The Influential Mind: What the Brain Reveals About Our Power to Change Others and The Optimism Bias: A Tour of the Irrationally Positive Brain, have been widely praised.

New York Times bestselling author Cass R. Sunstein is Robert Walmsley University Professor at Harvard, as well as founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. He is the co-author of Nudge and Noise.

Discover more books

Advanced Search