Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand.
Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market.
Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.
Roxie Nafousi
Roxie Nafousi
Laura Shepperson
Aamna Qureshi
Steve Cavanagh
Adele Zeynep Walton
Tessa Bickers
Sarah Hornsley
Taffy Brodesser-Akner
Emma Chapman
Elizabeth Gill
Hanna Thomas Uose
Diane Ladd
Ana Huang
Gregory Maguire
Helen Nagle-Smith
Elora Cook
Hannah Deitch
Aman J. Bedi
Elsie Silver
Venki Ramakrishnan
Genevieve Kingston
Jane Thynne
Katherine McLaughlin
Vinson Cunningham
Tilly Rose
Robert Ingpen
Chetna Makan
Bruce Jones
Scott Walker
Aman J. Bedi
Brandon Sanderson
Rosalind Brown
Kate Kemp
Jessie Hewitson
Hillary Yablon
Christopher Buehlman
Tim Budgen
Suzanne O’Sullivan
Dr Tara Porter
Andrew J. Scott
Oliver Moody
Mick Herron
Carolina Rabei
Ella Dove
Bella Swift
Adam Rutherford
Lucy Score
L.A. MacRae
Adam Forrest Kay
Tobias Buck
Haru Yamada
Kuchenga Shenjé
Tor Freeman
Patricia Graham
Tiffany Yu
Philippe Sands
Caroline Reid
M. R. Carey
M. R. Carey
Michael Mansfield
Elise Kova
Clare Mackintosh
Nalini Ramachandran
Kate Kemp
Ella Frears
Giles Murray
Walter Tevis
Tad Williams
Joanne Harris
Josh Malerman
Natalie Lawrence
Petroc Trelawny
Ace Atkins
Martin Salter
Chris Moore
Ivanna Dump
Taffy Brodesser-Akner
Hannu Rajaniemi
Dylan Jones
Daisy Dunn
Brian D. Mclaren
Artemis Cooper
Sarah E Hill
Valerie Boyd
Caroline Montague
James Doty
Oonagh Stransky
Cole Arthur Riley
Kim Sherwood
Mikael Krogerus
Mikael Krogerus
Mikael Krogerus
Mikael Krogerus
Mikael Krogerus