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Just My Type

Simon Garfield

Just My Type is not just a font book, but a book of stories. About how Helvetica and Comic Sans took over the world. About why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco. About the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi. About the pivotal moment when fonts left the world of Letraset and were loaded onto computers ... and typefaces became something we realised we all have an opinion about.

As the Sunday Times review put it, the book is 'a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live.'

This edition is available with both black and silver covers.

  • Classification : Reference
  • Pub Date : SEP 22, 2011
  • Imprint : Profile Books
  • Page Extent : 352
  • Binding : PB
  • ISBN : 9781846683022
  • Price : INR 699
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Simon Garfield

Simon Garfield was born in 1960. He is the author of Expensive Habits: The Dark Side of the Industry, The End of Innocence: Britain in the Time of AIDS, which was awarded the Somerset Maugham Prize, The Wrestling, The Nation's Favourite: The True Adventures of Radio 1, Mauve, The Last Journey of William Huskisson, The Error World and the Mass Observation trilogy Our Hidden Lives, Private Battles and We Are At War. Mini: the True and Secret History of the Making of a Motor Car was published in 2009., Simon Garfield was born in London in 1960. He is the author of an appealingly diverse and unpredictable canon of non-fiction, including the bestsellers Mauve, Just My Type and On The Map. He is a trustee of Mass Observation, and is the editor of several books of diaries from the archive, including Our Hidden Lives and A Notable Woman. His study of AIDS in Britain, The End of Innocence, won the Somerset Maugham Prize, while To The Letter was one of the inspirations for the theatre shows Letters Live. His most recent book is Dog's Best Friend: A Brief History of an Unbreakable Bond.

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