Hachette India

Advertising

Jen Green

Is advertising simply a way of presenting information to help consumers make choices in our increasingly competitive world? Or is advertising sophisticated persuasion that tricks misleads and influences the buyer?

Look in detail at the industry the effects of advertising and its influence on our daily lives. The author uses real-life case studies to illustrate the subject; fact panels quotes and statistics give an informed insight into the discussion and encourage lively debate.

The Ethical Debates series confronts contentious issues affecting people in the 21st century.

>

Classification : Health, Diet & Fitness
Pub Date : JUL 28, 2016
Imprint : Wayland
Page Extent : 48
Binding : PB
ISBN : 9780750297455
Price : INR 599

Jen Green

Jen Green received a doctorate from the University of Sussex (Dept of English and American Studies) in 1982. She worked in publishing for 15 years and is now a full-time writer who has written over 150 books for children. Her book 'Your Feelings: I'm Special' was short-listed for the NASEN Special Needs Award.

Discover more books

View Details

Wild Flowers

Jen Green

View Details

Living in North & South America: The USA

Jen Green

View Details

Living in North & South America: Brazil

Jen Green

View Details

Living in Africa: South Africa

Jen Green

View Details

Living in Asia: India

Jen Green

View Details

Living in Europe: Poland

Jen Green

View Details

My Country

Jen Green

View Details

Where People Work

Jen Green

View Details

Plants

Jen Green

View Details

The Seaside

Jen Green

View Details

Living in Africa: South Africa

Jen Green

View Details

A School

Jen Green

View Details

A City

Jen Green

View Details

A Village

Jen Green

View Details

Living in Asia: India

Jen Green

View Details

The Celts and the Iron Age

Jen Green

View Details

The Stone Age and Bronze Age

Jen Green

View Details

Caribbean

Jen Green

View Details

Making Air Cleaner

Jen Green

View Details

Rainforests

Jen Green

View Details

Mountains

Jen Green

View Details

Martin Luther King

Jen Green

View Details

Pollution

Jen Green

View Details

Weather Patterns

Jen Green

View Details

Saving Water

Jen Green

View Details

Reducing and Recycling Waste

Jen Green

View Details

Farming

Jen Green

View Details

Maps and Map Skills

Jen Green

View Details

Coastlines Around The World

Jen Green

View Details

Rivers Around The World

Jen Green

View Details

Making Air Cleaner

Jen Green

View Details

The Air We Breathe

Jen Green

View Details

My Healthy Body: Breathing

Jen Green

View Details

I'm Special

Jen Green

View Details

I Feel Bullied

Jen Green